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Ivo Timmers's avatar

It feels like magazines were the creative equivalent of newspapers. They still had valuable insights but added an aesthetic look and feel.

Now, with social media, this has become irrelevant. Social media is everything everywhere, all at once. It's both news articles and Instagram accounts of aesthetic content with valuable insights.

I hope magazines will never disappear because, as you say, there is some nostalgia behind them.

Nevertheless, for brands, investing in social media ads might be more valuable (data-wise), making it harder for magazines to make a lot of money.

Will some magazines die? Yes, probably. Will the medium completely disappear? I don't think so (but I'm unsure whether this is hopium).

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Julia Di Spirito's avatar

It feels tough for print magazines to compete with the minute-by-minute relevancy of the digital world. However, I think that as people get fatigued from the doom scroll print has an opportunity to feel more like a sanctuary and creative space, with editorial and long form content.

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